Is Swarovski A Good Brand? (10 Reasons It Is)

Is Swarovski A Good Brand? (10 Reasons It Is)


More and more jewelry consumers are concerned with the legitimacy and sourcing methods of their favorite jewelers.

This can make it difficult to find a jewelry company that works ethically in all their business dealings.

The Austrian crystal company, Swarovski started with the goal to make affordable crystals everyone could purchase.

Using the first crystal-cutting machine in the late 1800s, Swarovski has since become a glass and jewelry giant around the world.

Today, Swarovski’s jewelry and home décor products are sold in 2,815 stores in 170 countries worldwide.

They employ over 20,000 workers around the globe.


Is Swarovski A Good Brand? (10 Reasons It Is)


1. Passion For Innovation And Design

Craft jewelery making. Ring repairing. Putting the diamond on the ring. Macro shot.


Starting in 1895, founder Daniel Swarovski’s passion for innovation and design has led the way for Swarovski.

Today, they are focused on discovering new cuts, shades, and sizes which are conceptualized and designed every day in Swarovski’s historical Wattens headquarters.

They are always pushing the boundaries of crystal and crystal cutting.

Swarovski’s innovation focuses on refining the crystal and on exploring methods that drive the creativity behind some of the most popular pieces.

Innovative techniques, such as beading, pavé, bezel, and prong settings, are used to enhance the sparkle and refine the crystal.

Swarovski has also used their state-of-the-art technology to develop the Swarovski Created Diamond which “is made using an innovative process that flawlessly replicates nature, resulting in a laboratory-grown diamond that is indistinguishable from a mined diamond in all chemical, physical, and optical attributes.”

Not all innovation comes from technological advancements either, which is why they also use techniques their ancestors used, such as Pointiage®, which uses work done by hand to create ultra-precise quality.


2. Vast Amount Of Quality Products

warovski store in Milan. Montenapoleone area


Swarovski products are made to look beautiful and to last.

Swarovski states, “Our attention to detail ensures that each and every piece will always be made of the highest quality.”

They pride themselves on selling quality glass and jewelry at an affordable cost.

Today, Swarovski is one of the leading jewelers in the world, offering numerous bracelets, earrings, rings, and necklaces in a variety of styles, cuts, and colors.

In addition to jewelry, Swarovski makes crystal watches, in every style and color, for both men and women.

Like with their jewelry, all of Swarovski’s watches are expertly crafted, resulting in the highest quality products.

Swarovski also sells a vast amount of home décor products, including Christmas decorations, Asian-inspired décor, nature-inspired designs, picture frames, candle holders, glasses, and tableware.

Along with home décor, Swarovski sells accessories, such as smartphone cases, pens, face masks, key rings, sunglasses, hair accessories, handbags, body jewelry, and other tech accessories.

Swarovski offers a one-year warranty on jewelry and accessories and a two-year warranty on everything else.


3. Long History Of Success

Swarovski Jewelry in the shop window.


With over 125 years of experience, Swarovski has been able to master its craft and establish a firm reputation of beauty, quality, and innovation.

Daniel Swarovski first had his vision in 1891 to create “a diamond for everyone”.

He then invented an electric machine that cut more accurately than ever before, starting the popularity of crystal consumerism.

In the 1920s, word of Swarovski’s quality crystals made its way to the United States where women embraced beaded dresses and Swarovski crystals in high fashion.

Swarovski opened its first boutique in the 1980s, further igniting the popularity and prestige of Swarovski’s jewelry and crystal figurines.

Today, Swarovski is a large part of the world of fashion, as well as a household luxury brand.

The company’s success and excellent reputation stem from over a hundred years of sustainable practices, using cutting-edge technology, and always looking for innovative techniques.

By keeping with the times, Swarovski has been able to stay one step ahead of its competitors throughout the years.


4. Hold Themselves Accountable

Showcase of a boutique of Swarovski jewelry. Swarovski


Swarovski is committed to sticking by its promises, which is why they conduct various internal audits and release all reports for added transparency.

Their 2021 Sustainable Report is available for public viewing, showing their goals and accomplishments in their sustainable practices.

Releasing reports such as these help keep companies accountable.

In addition to their 2021 Report, you can also read their 2020 and 2019 Sustainable Reports, examining how well they’ve stuck to their goals in those years.

As part of their transparency efforts, Swarovski acknowledges the California Transparency in Supply Chains Act of 2010, which was a law put into effect that provided access to information on supply chains within a business to the consumer.

Swarovski also conducts internal audits, which help hold them accountable even more.

Internal audits are performed by the VP for Internal Audit and Compliance, who reports directly to the Audit Committee periodically and has an independent view on risks, compliance, and integrity topics.

In addition, the VP of Corporate Sustainability and Social Responsibility is in charge of the global sustainability team, who are tasked with implementing a sustainability strategy.

To ensure accountability throughout its supply chain, Swarovski may audit its approved suppliers to monitor compliance with the Supplier Code of Conduct at any time.

In the past, “where concerns related to the Supplier Code of Conduct or applicable standard have been identified, Swarovski has held those suppliers accountable through dialogue and follow-up audits.”


5. Focused On Sustainability

decoration on display at Swarovski store in Milan. Swarovski is an Austrian producer of lead glass


As a large global brand, Swarovski understands their part in enacting urgent positive environmental change.

This is why they have taken drastic measures pertaining to sustainability.

Focused on limiting their greenhouse gas emissions, in 2019, Swarovski joined the Science Based Targets initiative (SBTi), with which they created a plan that includes reducing absolute Scope 1 and Scope 2 greenhouse gas emissions by 47% and Scope 3 greenhouse gas emissions by 28% by 2030.

Their Scope 1 and 2 reduction plans include​ investing in an energy infrastructure that includes renewables, photovoltaics, heat pumps, hydrogen infrastructure, and storage potential to further improve their energy efficiency.

Scope 1 and 2 also aim to introduce electrification wherever possible, including in their glass-melting furnaces, and to outbalance remaining energy consumption with renewable Energy Attribute Certificates.

Scope 3 involves increasing product material efficiency and switching from primary to recycled metal sources, as well as operating a global hybrid working policy, which incorporates some remote working days.

Scope 3 also works with suppliers to encourage more renewable energy in their production processes and will gradually shift their freight transportation from air to sea and train.

In addition to these measures, Swarovski operates a climate-neutral delivery and returns system.

This means they have partnered with South Pole to offset the greenhouse emissions the company produces through its deliveries and returns.

South Pole “develops comprehensive strategies that turn climate action into long-term business opportunities for companies, governments and organizations around the world, and has been at the forefront of decarbonization since 2006.”

Swarovski is currently working with South Pole on three main projects: Huóshuĭ Small Hydropower​, Rimba Raya Biodiversity Reserve​, and Lan Dokmai Waste-to-energy​.


6. RJC Certified

Swarovski store logo in McArthur Glen Designer Outlet Richmond, BC Canada


Swarovski is certified by the Responsible Jewelry Council (RJC), “the world’s leading sustainability standard setting organization for the jewelry and watch industry.”

Established in 2005, its purpose is to ensure responsible ethical sourcing, human rights, and social and environmental practices within the gold, platinum, and diamond supply chains.

The process of RJC certification is rigorous and involves independent, third-party audits regarding the member’s compliance with human rights standards.

Swarovski brand-certified RJC members include Swarovski Professional, Atelier Swarovski, Swarovski Gemstones Business, and their US-based personalized jewelry business unit, Chamilia.

The RJC uses an Assurance Model that uses three parts of impact within their company.

First, they work to ensure global jewelry and watch companies respect human rights and the environment and meet stakeholder expectations.

Secondly, they work to ensure supply chains build commitment to and reward responsible practices.

Lastly, they work to ensure business customers and consumers have confidence and trust in diamond, gold, and platinum group metals products.


7. Committed To Anti-Modern Slavery



Swarovski fully respects and supports the human rights of everyone that they conduct business with, from retail employees to workers on every level of the supply chain.

Their website states, “Swarovski Crystal Business (Swarovski) is opposed to slavery and human trafficking and defines its basic principles to conduct business in a lawful and ethical manner and to support the right of all individuals to be free from slavery and any kind of forced labor in the workplace.”

To ensure adherence, Swarovski has created a Supplier Code of Conduct which aligns with the UN Global Compact’s Principles for human rights, labor, and the environment.

The Supplier Code of Conduct outlines what is expected of Swarovski’s suppliers and contractors, which is to fully adhere to their country’s national laws and regulations and other governmental authorities in places where they do business.

They must also treat their workforce respectfully and fairly.

To hold themselves accountable to their Supplier Code of Conduct, Swarovski opens itself to a third-party audit, typically completed by the RJC.

By being involved with the RJC, Swarovski not only works to improve sustainable practices but aims to ensure compliance with the RJC’s standards relating to slavery and human trafficking.

Swarovski also created the Responsible Sourcing Initiative (RSI) in 2014 to monitor the working conditions of its suppliers.

The RSI encourages suppliers to seek RJC and/or SA8000 certifications and requires suppliers of finished goods, as well as suppliers of sourced goods used in Swarovski finished products, to adhere to and sign the Supplier Code of Conduct.


8. Equality In The Workplace

diverse business people (man, woman, gay, transgender, lesbian, asian, caucasian, african american, lgbtq) with rainbow flag on hand in business office working together


Swarovski is dedicated to creating a safe, healthy, and equal workplace for its employees.

In their focus on diversity and inclusion, they’ve committed themselves to reducing bias in their recruitments by exploring other recruitment practices.

Swarovski has also increased the diversity of its campaigns by including more representation of minority groups.

They are also advocates for the LGBT+ community by providing more education and awareness opportunities and are members of Workplace Pride.

Swarovski created Employee Resource Groups (ERG) to connect employees with common interests.

One of these groups is devoted to connecting LGBT+ colleagues and organizing events to spread awareness and improve understanding of allyship in the community.

In the past, transgender model Ariel Nicholson and fashion designer Ludovic de Saint Sernin have collaborated with Swarovski during Pride Month to raise awareness about individuality.

Swarovski also adheres to the Women’s Empowerment Principles and the UN Standards of Conduct for Business.

Swarovski understands their customer base is mostly made of women, making them advocates of women’s empowerment.

Their workforce is comprised of 77% women, and they strive to empower women across their whole value chain, from product creators and developers to customers.

As part of their global initiative The Future Is Equal, which aims to engage employees around women’s empowerment and inspire advocation for gender equality, Swarovski supports International Women’s Day every year.


9. Give Back To Communities In Their Supply Chain

Group of Diversity People Teamwork Together


Swarovski has developed supply chain focused projects with NGOs, including BSR, HERproject, and Raks Thai Foundation, which provides support for issues like financial literacy and reproductive health.

Many of Swarovski’s ERGs provide community building, awareness-raising, and activism that betters the community.

Another huge way Swarovski gives back is by providing educational resources, believing all of their workers along the supply chain should have the opportunity to learn and grow.

As part of their outreach, Swarovski aims to teach people how to limit their impact on the planet, treat others with respect, and make more conscious decisions.

They’ve also committed themselves to supporting academic institutions that drive sustainability and promote sustainable design through donating reignited crystals.

Swarovski has also partnered with Tent, a non-profit organization that launched in 2016 and is focused on the inclusion of refugees within the global business community.

Tent is now a network of over 200 major companies committed to integrating refugees into their host communities, by providing proper resources and more opportunities.

Through this mentorship program, Swarovski mentors 50 women with the goal of providing refugee women with useful skills and employment possibilities.

In addition, Swarovski has established the Swarovski Waterschool, an education program focused on teaching water conservation, as well as the Swarovski Foundation, which supports human rights through charitable organizations.

Set up in 2013, the Swarovski Foundation works with global partners that focus on culture and creativity, human empowerment, and the environment.

Their foundation aims to advocate for the advancement of women around the world, preserve the heritage of traditional artisans, and educate children on environmental causes for a better tomorrow.


10. Believe In Apprenticeship And Mentorship

Designer design diamond jewelry drawing sketches making works craft unique handmade luxury necklaces product ideas.


Swarovski started their apprenticeship program in 1953 and has since, trained more than 1,500 apprentices from 12 different nations.

Swarovski believes mentorship is an opportunity for growth, not only for the apprentice but for their mentors.

It’s a chance to learn, enhance, and apply skills and increase personal development.

They push their leaders and executives to push the boundaries of the status quo and create positive change in the company and out.

As an apprentice at Swarovski, for up to four years, you’ll learn about eleven different specialty areas of the business, including chemical lab technology, carpentry, and several engineering professions.

By focusing on and learning their trade craft, Swarovski’s apprentices are prepared for a variety of operational processes once they finish the process.

Some of those processes include learning the latest software packages and developing soft skills for their personal development.​

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button